“Mosquita Muerta” is an expression in Spanish which is used to describe a person (male or female) with apparently little potential for success who ends up accomplishing a remarkable feat. Jose Millán chose this name for his project to mock those in the region who doubted of his potential as a wine business entrepreneur. Around 70% of Mosquita Muerta’s production is sold in Buenos Aires, where the wines have become an overnight success among Argentine wine connoisseurs.