Determine your goals. We work with over 100,000 influencers who help brands build awareness, create content, and drive sales. 6-10% sale commission, access to free Knix products, exclusive discounts, previews of launches, and more. ApexDrop 12. If youre exploring an influencer marketing strategy, this article will give you a rundown of top brands that have used influencer marketing successfully and how Lionize can help streamline your influencer marketing campaigns. Based in the USA, Maude is a well-known sexual wellness and self-care brand that sells products in multiple nations including the US, UK, EU, CA, and AUS. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Well, you dont need a huge following to be an influencer and get brands to work with you. La Croix. This company started off with only $15K and by 2019 had expanded to a remarkable $200M in revenue. Published by at February 16, 2022. And brands are starting to realize that micro-influencer collaborations can help with this. While you might think that among macro-influencers (influencers with around 100K followers) , micro-influencers would get ignored, but brands recognize the advantages of . This blog will explore micro influencer marketing in detail, including answers to the questions, what is a micro influencer? and how much does a micro influencer get paid?. Photo tags are also clickable, and brands receive notifications when you tag them in photos. Your strategy lays the groundwork for your entire campaign and can either set you up for success or disappointment. Lets discuss what an influencer is, channels that are popular for influencer marketing, and some good examples of influencer marketing. Most of Coca-Colas influencers use. you need to craft your pitch email or message. Ultimate list of Instagram Influencers in Australia per industry Lets start with some of the top brands that collaborate with micro-influencers. According to research, increasing the frequency with which you post content can boost engagement rates. Learn how to properly market your product on social media through authentic content creators. We recommend posting quality content with these hashtags to get noticed by the brand. Approaching brands to collaborate with you is good, but if you want brands to approach you, follow these practices: With so many influencers in the market, it can be difficult to stand out indeed. But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers . Audibles marketing approach frequently includes partnerships with bloggers of all sizes. The #ChooseToSmooth influencer marketing campaign was a huge success for Gillette thanks to the genuine content created by the nano and micro influencers that participated in it. Platform For Brands to Work with Micro Influencers & Nano Influencers It's the influencer's channel, the influencer's audience and the influencer's name. 56% of the US and UK marketers work with micro-influencers on Instagram because they're more cost-effective than top-tier talent. La Croix 20. Rather than a sales pitch to promote Audible, Jesse shared his personal perspective on how using audible helped him stay productive. Do you have highly shareable material that speaks to a specific demographic? If you are interested, you can apply on Maudes official website. 33 Relevant Influencer Marketing Statistics & Facts for 2022 In order to find trending and branded hashtags in your niche: Check out the #hashtags that other influencers are using (post captions.). Another brand that works with micro influencers is La Croix. His high engagement rate on Instagram has earned him sponsorship and partnership deals with designer brands such as SunglassHut South Africa, 4th Street Wine, H&M, Elemis, and Consol glass, to name a few. Fitbit is looking for affiliate partners to grow its sales and market share further. This article will outline everything you need to know about how many followers are needed to be an influencer, the different tiers of influencers, and how different types of influencers can help with brand promotions. Daniel Wellingtons strategy is straightforward: Offer a watch or other incentives to influencers in exchange for a sponsored post on Instagram promoting the brand. UGC is anything created by customers or fans of a brand and can include things like reviews, images and videos. They collaborated with Instagrammers from the fashion, travel, and lifestyle industries with less than, Branded hashtags are closely monitored by the majority of brands. Brands that work with micro influencers have to determine if the social media stars they want to partner with are relevant. Asos, like many other clothing brands looking for influencers, works with celebrities and bloggers to promote their products. Although already a globally known brand, Coca-Cola had success with its brand ambassador program which targeted European content creators in the travel, food, sports, and fashion verticals. Chhabra flaunts her authentic life as a working mom, and her Instagram profile shows how she proudly strikes a balance between comfort and style. The Influencer Marketing Factory 4. However, you can apply for their affiliate program to earn a commission on sales generated by you. Audiencly 11. The application process for Headspace is handled entirely online. Mega influencer is the highest level of influencer whose followers are more than 1 million. During the pitch, try to think of creative ways to connect with them. One notable example is Jesse Driftwood, who promoted Audible on Instagram with a relatable post about his love of running. 1. Headspace How Do You Collab With Brands As A Micro Influencer? Macro Influencer vs Micro Influencer: The 2023 Guide [+Example ] 25 Best Influencer Marketing Platforms for Brands & Influencers If youre wondering if TikTok is a good option for influencer marketing, this article will outline what you need to know about the benefits of using TikTok for influencer campaigns and how it compares to other social media platforms. The price you pay for each sponsored TikTok post will have a huge effect on the overall cost of your TikTok influencer marketing campaign, so its important to have a good idea of what influencers might charge you. Their campaigns primarily work with Instagram micro-influencers to model their seasonal clothing lines in a variety of settings. Summary: The Top TikTok Influencers in 2023 Are: Charli D'Amelio. HelloFresh is a meal-kit company headquartered in Germany that ships to various nations as well as the United States, Canada, New Zealand, and Australia. Most popular businesses, like Calvin Kleins #MyCalvins, have their own distinctive hashtags that consumers can simply remember and use to talk about the company online. 30+ Influencer Marketing Statistics You Should Know (2023) - Shopify As a result, not having one can cause you to lose out on potential partnerships and make you look unprofessional. Glossier. In the global market for fitness gear, footwear, and accessories for both men and women, Nike stands head and shoulders above all other brands. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Contacting brands that already work with influencers is generally a good idea, as they are more likely to have a budget and a streamlined process in place for managing influencer marketing campaigns. Set a Budget. Coca Cola 16. the brand encourages users to post pictures of their favorite outfits on their social media feed with the hashtags. As these @tags are clickable, this will draw the brands attention, and they will realize you are promoting them. TikTok influencer marketing is a great way to expand your brands reach to targeted audiences. Glossier has established an influencer program in which influencers receive product discounts or other non-monetary incentives in exchange for posting videos about glossier products they enjoy. Most brands have a unique hashtag that is easily identifiable and instantly associated with the brand, such as Calvin Kleins #MyCalvins. So how do you develop a social media influencer strategy that works? Here are 20 brands that work with micro influencer most frequently: A post shared by Daniel Wellington (@danielwellington). Between 2016 and 2022, the market size of the influencer marketing industry grew 46.9% annually on average. It is a top-rated wellness app that helps people meditate, sleep, and relax their minds to have a healthy and happy lifestyle. Influencer marketing has seen significant growth in recent years due to its effectiveness. " Instagram handle and age: Anonymous, mid-30s Followers: 300,000. Invite to Collab. We recommend using the hashtags #LaCroixlove and #LiveLaCroix to get the brands attention. Dunkin can partner up with small-time bloggers as well as huge celebrities such as Charlie Damelio regularly. Fortunately, finding TikTok influencers for your influencer marketing campaigns is easier than it sounds. SSENSE is a Montreal, Canada-based company that sells high-end street-style apparel for men and women. Some of the brands that work with micro-influencers include: Book of the Month Book of the Month is a monthly book subscription service that offers its members access to a curated selection of new releases, bestsellers, and classic titles. Brands can also be tagged in images on Instagram. Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. NeoReach 3. Based in Canada, Mejuri is an affordable luxury jewelry brand that sells mens and womens fine everyday jewelry online and in-store as well. When it comes to wearable technology, Fitbit leads the market in many countries including the USA. and micro-influencers to showcase their products. Top 1000 MicroInfluencers instagram influencers in Australia - Affable Monitor the brand hashtags that are being utilized. This is a great way to catch the attention of companies eager to partner with influencers. What The Hell Is A Micro Influencer? - TRIBE Angela @thesundaychapter (398k followers) Elise Cook @elisecook (322k followers) Kadek Arini @kadekarini (128k followers) Annie Nguyen @anniesbucketlist (103k followers) Emily Collie @melbournegirl (102k followers) Alesha & Jarryd @nomadasaurus (95.1k followers) Now more than ever, brands are prioritizing building partnerships with digital content creators and using their accounts as channels to more effectively reach and engage their audience.. Brand advocates transform a campaign into something personal. Building your influencer community is an important part of marketing on social media. They are interpreting Glossier.- Glossier founder Emily Weiss. Our customers are our number-one mouthpieces and evangelists. Audible appears determined to take full advantage of the opportunities presented by influencer marketing, from working with A-list celebrities to working with micro influencers with niche but devoted fan bases. Some of the small brands working with micro-influencers include: There are a few ways brands can find influencers to partner with. Influencer marketing is an excellent way for brands to promote their products or services. Here are a few ways brands can use micro influencers to generate UGC: 1. This demonstrates that you cared enough to research their company and products to go above and beyond what was expected of you. Micro influencers are great for brands like Starbucks. A post shared by Daniel Wellington (@danielwellington). The use of micro influencers is extremely beneficial for companies like Starbucks. The company is searching for Superhost Ambassadors to assist new hosts in getting set up on Airbnb. This number is expected to rise in the next five years. The State Of Influencer Marketing: Top Insights For 2022 - Forbes HireInfluence 9. inBeat Agency 10. Once a day? An example of a fashion brand that works with small influencers is popular boat shoe brand, Sperry. Required fields are marked *. MoreInfluence 14. There are many brands that work with micro influencers to promote their products or services. The watchmaker has found success by partnering with bloggers who have a smaller but dedicated following, particularly those writing about fashion and lifestyle topics. Today, its all about engagement and the impact you can create, and micro-influencers are known for creating good engagement. Another Canadian brand that is popular for its womens intimate clothing. Sperry. A post shared by LaCroix Sparkling Water (@lacroixwater). 1. Influencers, or social media stars that have monetized their online presence through paid brand collaborations, have mastered the art of audience engagement. Well also discuss which brands are working with influencers, how brands can find influencers to work with, and what are considered to be some of the best influencer marketing campaigns. Why Brands Are Turning to 'Micro-Influencers' Instead of Big Instagram Their consistent brand partnerships make them experts at promoting brands or products on their Instagram. Having the right goals in place is important to make your influencer marketing efforts a success. In order to spread the word about how effective headspace is for relieving stress, this brand is looking for brand ambassadors. Influencers focus on two things as they get started with monetizing their digital presence: building their personal brand and forming relationships with their audience (aka followers). Expert advice: dig into the companys content plans and history. It works with influencers with less than 1000 followers. Brands That Work With Micro Influencers In 2023 [Biggest List] Don't try to micromanage how the influencer will produce the content. Read on to learn more about the different types of social media influencers, see examples of what influencer marketing looks like, and even get some examples of influencer content ideas. How to collaborate with La Croix: La Croix looks for micro-influencers to represent the brand by finding people who have already tagged the brand in their social media posts. The influencer marketing industry, which is expected to expand to $16.4 billion in 2022, is clearly a force to be reckoned with. Micro Influencers Have Strong Success Metrics Most micro influencers work with brands regularly. Also, keep an eye out for any requirements posted by them. Their campaign includes collaborating with small influencers who shared popular images of Sperry products on social media. Their perseverance was rewarded. This resulted in campaign opportunities for 6,000 athletes representing 160 different sports. As can be said, Canon is another one of the brands with influencer programs on its website. To know in detail, check out our post on: How Collaboration With Micro-Influencers Help Your Small Business? This is one of the most effective methods you can get noticed by brands looking for influencers. La Croix is a well-known brand that has seen success with micro-influencers. 2. Launch an Influencer Marketing Campaign for Free. They are looking for partners who can represent the brand and help people relax their minds using headspace. Top Baby Influencers. Here are four reasons your company should consider working with micro-influencers. Also, keep an eye out for any requirements posted by them. Top 13 TikTok Influencers and Why You Need to Work with Them [2023] In this guide, well explore TikTok influencer pricing and the factors that affect how much TikTok influencers charge. Using hashtags like #microinfluencers, #smallinfluencers, etc., frequently in the micro influencer industry. If youre looking for resources to keep up with the latest influencer marketing news, trends, and strategies, this article will outline everything you need to know. : Do a little research regarding the brand and its content strategies. If youre interested, you can apply directly through the Airbnb website. Brands can see performance via Grapevine's built-in dashboard. Finding the right influencers for your campaign can be a challenge, especially when you want to work with micro influencers influencers with between 1,000 and 100,000 followers. Say hi to a Seattle-based fashion, beauty, and lifestyle micro-influencer, Gurneet Chhabra. The fourth brand that works with micro influencers on the list is Airbnb. On becoming a Maudern Ambassador, you will get a number of perks including exclusive access to products, test upcoming launches, and a 10% affiliate commission on sales generated from your audience. Major changes have occurred in how companies handle influencer marketing. Another brand that works with micro influencers on the list is Target. You can become an Amazon influencer by signing up on their, The Banana Republic is a great example of a brand collaborating with Instagram fashion and lifestyle micro-influencers. Blog Post Title February 26, 2018. The global consumption for social media has significantly surged in the last decade and has continued to shape the way we promote brands and ideas. Top Australian (Instagram) Influencers [2022] you can also tag brands through photos. Top Micro-Influencer Agencies Every Brand Should Know About [UPDATED] 2. brands sell their products and services. Next on the list of brands that work with micro influencers is Canon. The fast-paced development of the influencers sector is one of its many appealing features. These smaller accounts are run by micro-influencers. To encourage influencer collaborations, LaCroix even sends out vouchers for free cases of their drinks to micro-influencers. The lowest level is Nano Influencer with less than 1,000 followers. Gillette 14. Nevertheless, you can join the Nike Affiliate Program to get up to 11% commission on valid sales generated by you. If youre into fitness, you have a great chance to become their ambassador even if youre a small influencer. In fact, The company has an army of more than 500 ambassadors. Also, be on the lookout for any specific needs they may have specified.